Shutt to present Google AdWords program at SC Bar ethics seminar
COLUMBIA, SOUTH CAROLINA – Nekki Shutt will present a program this week at the SC Bar’s 5th annual “Everything You Need to Know About Ethics” seminar.
The all-day program begins at 8:50 a.m. Jan. 15 at the Bar Conference Center in Columbia. It also will be webcast at a dozen locations across the state.
Shutt’s afternoon session will address online advertising with Google AdWords for law firms and attorneys.
Lawyers who attend the seminar are eligible for 6 (CLE) continuing legal education credits and 6 legal ethics/ professional responsibility (LEPR) credits. Every South Carolina attorney must complete 14 CLE hours each year and at least two must cover LEPR.
Google AdWords is a for-profit Internet advertising service that permits companies to bid on and purchase certain keywords. When someone enters those keywords into a Google search, the terms produce a list of links to the most relevant websites for that particular term. The searches also yield advertisements of companies that purchased the particular keywords.
Google is the most widely used Internet search engine in the United States and the world. Other popular search engine websites include Bing, Yahoo, Ask.com, AOL, DuckDuckGo, DogPile, Infospace and Excite.
The focus of Shutt’s presentation will be what ethical considerations lawyers must weigh when buying keywords. This includes issues surrounding purchases of keywords including the names of other attorneys and corporations.
Shutt is a certified South Carolina employment law specialist whose practice includes wrongful termination and discrimination in the workplace. She also represents clients in employee benefits cases under federal laws such as ERISA.
She’s presented numerous CLE seminars in the past. Her most recent was the “South Carolina Bar Essentials Series” seminar on employment law. Every new lawyer in South Carolina must attend an Essentials program during the first year of practice.